“Data-driven” is the latest buzzword in organizations in which data-based decision making is directly connected to business success. According to Gartner’s Hype Cycle, more than 77% of the C-suite now say data science is critical to their organization meeting strategic objectives. For top organizations looking to adopt a data-driven culture to stay competitive, what does that mean?

Everyone from managers to C-suite executives wants information from analytics in order to make better decisions. Business analytics gives leaders the tools to transform a wealth of customer, operational, and product data into valuable insights that lead to agile decision-making and financial success. Traditional business intelligence and KPI dashboards have been popular solutions but they have their limitations.