Snowflake and Salesforce are happy to share that bidirectional data sharing between Snowflake, the Data Cloud company and Salesforce Data Cloud is now generally available. In September, we proudly announced that organizations could begin leveraging Salesforce data directly in Snowflake via zero-ETL data sharing to unify their customer and business data, accelerate decision-making and help streamline business processes.

The rise of AI-powered features in today’s analytics solutions has increasingly displaced our reliance on dashboards by making it easier for business people to analyze their data. With this rising paradigm shift, a new label has emerged: The augmented consumer. On a surface-level, the word ‘augmented’ may conjure up a variety of different interpretations. AI-based dashboard assistants? Natural language-led reporting?

What is kpi in business? A CFO Key Performance Indicator (KPI) or metric is a quantifiable high level measure of financial performance. These KPIs can be considered a specific subset of financial KPIs, used to help a CFO make informed decisions that steer their company in the right direction. These performance metrics can also be used to measure a company’s financial performance relative to competitors in the same industry.

In December 2023, Snowflake announced its acquisition of data clean room technology provider Samooha. Samooha’s intuitive UI and focus on reducing the complexity of sharing data led to it being named one of the most innovative data science companies of 2024 by Fast Company. Now, Samooha’s offering is integrated into Snowflake and launched as Snowflake Data Clean Rooms, a Snowflake Native App on Snowflake Marketplace, generally available to customers in AWS East, AWS West and Azure West.

At a time when AI is exploding in popularity and finding its way into nearly every facet of business operations, data has arguably never been more valuable. More recently, that value has been made clear by the emergence of AI-powered technologies like generative AI (GenAI) and the use of Large Language Models (LLMs).

At the intersection of data management and business strategy lies the data steward. Tasked with safeguarding data integrity and enabling informed business intelligence, data stewards are fundamental to modern organizations. They ensure data is clean, compliant, and utilized effectively. Our exploration will detail the crucial role of data stewardship in navigating and leveraging an enterprise’s data landscape.

As organizations seek to drive more value from their data, observability plays a vital role in ensuring the performance, security and reliability of applications and pipelines while helping to reduce costs. At Snowflake, we aim to provide developers and engineers with the best possible observability experience to monitor and manage their Snowflake environment. One of our partners in this area is Observe, which offers a SaaS observability product that is built and operated on the Data Cloud.