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Thanks to COVID-19 everyone is a data interpreter

One of the most interesting developments coming out of the current COVID-19 crisis is that people are looking at and interpreting data like never before. People that have never expressed an interest in data are now thinking about data and trying to understand what it means for them. There is a lot that businesses can learn from this. With COVID-19, people are taking the time to look at highly complex data, distill it, and assess what it means for their own behavior and lives.

Optimize Local and Global Decisions with Snowflake's Geospatial Support

Even in a global economy, businesses need a deep understanding of local markets. For example, marketing campaigns designed to attract buyers in a large metropolitan area won’t necessarily attract small-town customers. Noticing that buying patterns in one area are extending into a larger regional or nationwide trend can lead to decisions that increase profits. But accessing and analyzing a broad spectrum of geospatial data has been difficult and expensive. That is changing.

Introducing table-level access controls in BigQuery

We’re announcing a key capability to help organizations govern their data in Google Cloud. Our new BigQuery table-level access controls (table ACLs) are an important step that enables you to control your data and share it at an even finer granularity. Table ACLs also bring closer compatibility with other data warehouse systems where the base security primitives include tables—allowing migration of security policies more easily.

How Rabobank is Facilitating Financial Independence Through Real-time Data Insights

Banking and financial services organizations are all about customer relationships. By connecting with customers and assisting alongside their financial journeys, these organizations become trusted partners. Building trust and confidence increases the share of wallet and lifetime value. To achieve that on a global scale, you need to leverage big data and predictive analytics. As customers navigate their personal finances, they are looking for a bank they can trust.

New Coronavirus Dashboards Reveal Which U.S. Counties May Start Spending First

Snowflake customer, Merkle Inc., has created a new set of COVID-19 interactive dashboards for businesses to use for free to determine which counties in the U.S. will most likely experience an economic recovery first. As economies reopen, states hit hardest by COVID-19, or states that relax social distancing measures sooner rather than later, will not reveal local market opportunities as they emerge.

Snowflake Service Account Security: Part 2

In Part 1, we covered the high-level objectives and methods for attacking service accounts. In Part 2 we discuss defense-in-depth mitigations to those methods. By the end of this blog, you will be able to apply secure-by-default mitigations to threats impacting Snowflake service accounts. The following table from Part 1 highlights the objectives and methods we want to mitigate: These secure-by-default mitigations help prevent and constrain credential misuse from theft and guessing attacks.

Enterprise data strategy: the right way to the cloud

Clive Humby stated, as far back as 2006, “data is the new oil.” The quote really took off following this 2017 report from The Economist. As a former chemical process engineer, oil immediately makes me think of refining it. Today’s analytics platform for the complete data lifecycle does the same for data as the refinery distillation columns does for crude oil: distilling value.

The importance of Collaborative BI in a more 'remote' working world

The world has turned upside down. You don’t need me to tell you that. And, thanks to weeks of working from home, a new way of working may be upon us when we flip back. Many are seeing this period as a pivotal time in changing the way many organisations will function. Business has seen first hand that it can run effectively with many of its people working remotely.