Systems | Development | Analytics | API | Testing

Would you imagine e-commerce without an electronic catalog or the web without search engines? Digital transformation requires single points of access to enable a wider range of people to access a wider range of information.

The word “frictionless” has emerged as a term used to describe when an action is achieved with or involving little difficulty; it is about effortlessness. This term is most commonly associated with customer experience and payments.

In the first part of this blog two-part series, we took a deep dive on Data Shuffling techniques aiming to mix up data and allowing to optionally retain logical relationships between columns. In this second part, we will now focus on Data Masking techniques as one of the main approach to guarantee Data Privacy.

Whenever an IT system, application or personal productivity tool is used inside an organization without explicit organizational approval, we talk about shadow IT. Shadow IT is not only a security and compliance nightmare, it creates a data sprawl where each group can create its data silos.

Our decision to change from a perpetual licence model to subscriptions was one of the great naive moments in Yellowfin’s history. It was about eight years ago and we had great sales growth but it was getting harder to start from scratch every year and sell more perpetual licenses. At the same time, our maintenance business was growing so we decided to flip our model and sell subscriptions. It seemed like a good idea at the time as none of our competitors were selling subscriptions.