Systems | Development | Analytics | API | Testing

Modern marketing teams often struggle to get the holistic picture across all their initiatives. We can (partially) blame the multiple and diverse marketing tools needed to get the job done. From Google Analytics to Hubspot, customer data lives in multiple silos. As a result, you and your team must juggle multiple spreadsheets that contain data from each marketing platform to get a complete understanding of performance.

Euromedia CZ is one of the biggest players in the Czech book market that runs three businesses in one: The book market in which Euromedia operates is notoriously challenging, not only because of its niche nature, but also because of the wild economic trends during Covid lockdowns. Post-Covid Europe and Russia's war in Ukraine have both had a huge impact on consumer demand.

We're excited to roll out our new feature: Data Streams. This feature unlocks new opportunities with the integration of Webhooks and Data Streams, transforming the way you tap into real-time data.

Imagine this: data consumers in your organization no longer anxiously wait for essential data, self-serving data with ease and confidence. Data engineers, freed from dull routine tasks and ad-hoc requests, tackling strategic projects at speed. Meet Data Apps. This new Keboola feature empowers business teams with self-serve data while freeing data engineers to focus on high-impact work. How?

Tired of manually correcting broken data ingestion pipelines? We’ve got 10 tools that can help you save data engineering hours and automate data ingestion end-to-end. Of course, since you’ve landed on the Keboola blog, it's no surprise that we've got Keboola on the list. We’re playing favorites, but hear us out: Keboola is the only tool we know inside out and can vouch for it without a doubt.

Advanced marketing analytics help you simplify multitouch attribution, create tailored marketing campaigns, and maximize return on investment (ROI) across channels. It helps you seek patterns and insights to improve marketing performance. These days, you can’t do online marketing without advanced analytics. Moreover, you need the right tools and skills to make sense of data scattered across multiple apps.

Ever had your live app crash after a new update, forcing you to spend your weekends fixing it? Let us guess, an enthusiastic developer introduced a change without testing it thoroughly. But it’s not just app development that can go rogue. Whether it's last-minute changes to client reports, tweaks to your marketing campaign, or any other update in a live setting, unexpected problems can crop up.

How can you create effective marketing strategies if you don’t have timely and accurate data to inform your decisions? Enter ETL - the solution for getting the right data at the right time.

It appears as if the entire world (with you potentially being the lone exception) has caught the artificial intelligence bug and it's setting the marketing realm on fire. And the numbers back it up. A remarkable 80% of the big leagues - we’re talking Fortune 1000 here - are increasing their investments in big data and artificial intelligence this year.

Whether you’re working on a new data science algorithm or building a data analytics dashboard, you’ll need a data orchestration tool to prepare the datasets. But how to pick the right data orchestration tool for your organization?