How Functional & Visual Testing Ensures Customer Satisfaction
E-commerce businesses lose 35% of their revenue due to poor user experience, according to Amazon Web Services, or about $1.4 trillion annually. On the other hand, UX Planet found that every dollar spent on improving UX/UI will return $10 to $100 – especially for software-as-a-service (SaaS) businesses with sticky business models. Let's examine why customer experience matters and how you can leverage functional and visual testing to eliminate errors.