Predicting 1st-Day Churn in Real-Time - MLOps Live #7 - With Product Madness (an Aristocrat co.)
Michael Leznik - Head of Data Science Matthieu Glotz - Data Scientist Yaron Haviv - CTO & Co-Founder We discuss how technology and new work processes can help the gaming and mobile app industries predict and mitigate 1st-day (or D0) user churn in real time — down to minutes and seconds using modern streaming data architectures such as KAPPA. Also, we explore feature engineering improvements to the RFM (Recency, Frequency, and Monetary) churn prediction framework: The Discrete Wavelet Transform (DWT).