Each evolution of technical and digital maturity leads to much more complicated testing, and hence the digital assurance model required is going to be more complicated. And that is the challenge facing nearly every company out there: technology continues to evolve, digital continues to evolve. It is not getting any easier. As a collective society, we continue to push the bounds of what is expected from technology, and there is a direct correlation between raised expectations and the speed and quality at which they are delivered, says Chris Manuel, Vice President, Cigniti Technologies.