They’ve grown to 75 employees in 50+ cities, have been profitable since year 2, and have raised $12 million as a tool to further their mission–here’s the story of everything in between.

Formed in 2016, Paddy Power Betfair (PPB) is the world’s largest publicly quoted sports betting and gaming company, bringing “excitement to life” for five million customers worldwide. The merger of Paddy Power and Betfair in 2016 created an additional data challenge for an already highly data-driven organization. The merged company had to bring together 70TB of data, from dozens of sources, into an integrated platform.