In this month’s installment of What’s Happening in BigQuery, we’re sharing new features intended to make your life easier: some make BigQuery more performant and more cost effective, while others, like BigQuery ML, enable groundbreaking analysis tools in a cloud data warehouse that’s a first of its kind. First off, we just finished Next ‘18, our annual event focused on all things cloud.
Our financial year came to a close at the end June and Yellowfin had another solid year of growth. There was consistent growth across all regions – in Europe, Japan, APAC and the US.
There is a common misconception about data-informed decision making. It goes that once we implement the right tools, and figure out how to analyze the data correctly, the data will automatically turn into insights and will translate to better business decisions. It sounds great in theory.
All marketers have to deal with essentially the same problem when managing their online campaigns and looking for the right attribution model: the data they need for evaluation is scattered across various systems, and collecting and collating it takes too much time. If they decide to use solutions intended to help them to handle this problem, they often find such solutions are not, in themselves, enough.
