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If you own an e-commerce website, you need to remain competitive and increase your capabilities in the process. One of the latest and greatest solutions right now is to harness the power of reverse ETL. The abbreviation ETL stands for Extract, Transform, Load, and is one of the best ways to connect business apps and platforms. This ETL tool offers multiple opportunities to transfer your securely stored customer data from the modern data warehouse to multiple other apps and platforms.

Want to learn more about funnel reporting? Here are all the key steps you need to develop quality funnel reports with actionable insights.

Most data science projects don’t pass the PoC phase and hence never generate any business value. In 2019, Gartner estimated that “through 2022, only 20% of analytic insights will deliver business outcomes”. One of the main reasons for this is undoubtedly that data scientists often lack a clear vision of how to deploy their solutions into production, how to integrate them with existing systems and workflows and how to operate and maintain them.

We’ve got some exciting news! Are you ready? Drum roll, please… We are proud and excited to announce our partnership with ThoughtSpot! You can now design and deploy your end-to-end data stack and analytics in a few clicks. It’s a major shift from how much time and resources it used to take to get from data to insights. This partnership unlocks your data capabilities and supercharges your growth. Keboola gets all your data nice and clean and delivers it to the destination of your choice.

With the amount of data being created yearly reaching in the dozens of zettabytes and growing rapidly from year to year, companies have had to find creative solutions to manage big data. That is why loading terabytes of data in minutes or seconds for processing may be absolutely necessary for some businesses. This is the kind of speed and functionality that BigQuery gives. So, what is BigQuery? The Google Cloud suite offers a wide variety of services for every industry.

In 2021, many organizations on a digital transformation journey sought cloud-native data management and analytics solutions that could facilitate search and analytics on their data in the cloud. Many of them are already running on the AWS cloud, so naturally, they turned to the AWS Partner Network to find technologies that could easily plug into their cloud stack, solve tactical pains, and deliver value quickly.

Today we’re announcing a public preview for the BigQuery native JSON data type, a capability which brings support for storing and analyzing semi-structured data in BigQuery. With this new JSON storage type and advanced JSON features like JSON dot notation support, adaptable data type changes, and new JSON functions, semi-structured data in BigQuery is now intuitive to use and query in its native format.

What is an SEM report and how do you create one? Which KPIs do you need to include in it? Here’s everything you need to know.