Success for any business starts with data that is easily discoverable, understandable, and of value to the people who need it. We call this type of data “healthy data.” You should look at a wide set of measures and metrics to determine whether data is healthy or not, but at the core of all healthy data is a high level of quality.

For background on Cosmo, Chief Destiny Officer, and his alternative methods, read the earlier posts in this series about The role of a CDO and Customer Segmentation. Predicting the future always sounds a little magical, but we were intrigued to meet a CDO who says he actually makes business forecasts using magic instead of modeling. While at Talend we work exclusively with healthy data, we’ve always wondered what goes on at organizations that don’t rely on data for business decisions.

Do you ever feel like connecting with the right customer audience is just a matter of luck? We’ve met a CDO who leaves audience targeting up to chance. Cosmo, CDO is not a Chief Data Officer — he’s a Chief Destiny Officer. While we focus on data here at Talend, we’re trying to understand the 36% of business executives who say they don’t base the majority of their decisions on data.

Have you ever wished you had a crystal ball? We tracked down a CDO who actually uses one. See, Cosmo, CDO is not a Chief Data Officer — he’s a Chief Destiny Officer. We’re all about data at Talend, but sometimes it’s good to see things from another perspective. We sat down with Cosmo to ask him about his job, his background, and his methods.

Beaumotica combines smart lighting, design, and top brands to create the perfect mood and atmosphere for any room. And with help from Talend, the company can now combine data, analytics, and automation to optimize business decisions and accelerate growth. Last year alone the company tripled its business and expanded into new territories across Europe. Based in The Netherlands, Beaumotica has been growing steadily since 2007.

“If we didn’t have Stitch, we would have to recruit and hire data engineers, buy space for hundreds of millions of rows that we’re sinking into the database, and on and on. For us, Stitch is essential.” –Tomasz Eitner, BI and Data Analyst, Simba Sleep Simba Sleep has always been a data-driven company. Before the firm was even formally launched, the founders purchased research profiles from more than 10 million sleepers—including 180 million body profile data points.

“The data integration tool market is seeing renewed momentum, driven by requirements for hybrid and multi-cloud data integration, augmented data management, and data fabric designs.” This is what Gartner assesses in its latest Magic Quadrant for Data Integration Tools* report. And that assessment makes perfect sense. Data is the lifeblood of an organization.