It’s crazy to imagine that by 2020, every person will generate 1.7 megabytes of data each second! The days of slow communication and occasional snail mail are long over. We generate data without thinking about it - using apps, paying with credit cards, and even shopping online for groceries. It’s no secret that companies use this data to improve our customer experience and gain insights for strategic business decisions. Well, that’s what they should be doing anyway.

Raise your hand if you agree that “data driven decision making” is one of the biggest buzzwords in data? Not to say it’s not important, but it’s a phrase that has been beaten to death by every marketer and salesperson out there. And even though every company is trying to march to the drum of “data driven decision making”, we still can’t seem to wrangle it like a fish escaping our catch.

Today, 90% of enterprise analytics and business professionals say that data and analytics are key to their organization’s digital transformation initiatives. However, there are many companies that are reluctant to pull the trigger because they aren’t sure about the advantages of becoming data-driven. In this article, we’ll look at 5 statistics that show how becoming a data-driven business can help you outdo your competition.

A step-by-step guide to automate your data pipeline and get back time for high value work.

We had a great time at the Snowflake Summit last week with customers and fellow partners! Thanks for coming up to our booth and sharing your thoughts on your experiences with Snowflake. A few main topics kept coming up that we thought were worth sharing.

Established in Florida in 1994, today, in 2018, the company has more than 1,135 outlets, in 44 US states, Puerto Rico and Canada.

Ivanhoé Cambridge develops and invests in high-quality real estate properties, projects and companies that are shaping the urban fabric in dynamic cities around the world.

Recently, they’ve made a name for themselves offering experiences, like events and travel, at heavily discounted rates. To delve into why they’ve been such a success, we have to look at one of the cornerstones of their company – their approach to data.