Imagine that you’re at your company’s all-hands meeting and one of the sellers is proudly ringing the office gong to celebrate closing a big deal with a client who’s on the other side of the world. It’s a big deal because it’s a major project. Their logo is going to look sleek on your website, and you are finally breaking into a new region of the world. But two months after the project kicks off, the situation isn’t looking as rosy.