The exponential growth of the Internet and cloud computing has given rise to applications that are smaller, more distributed, and designed for highly dynamic environments capable of rapidly scaling up or down as needed. These applications have pushed the demand for modern API management product architectures that can leverage cloud native capabilities to achieve scalability, resilience, agility, and cost efficiency.

In a recent interview, David deBoisblanc, managing partner at Duczer East and a valued partner of WSO2, interviewed Geethika Cooray, vice president and general manager of IAM at WSO2, to gain insights into the importance of CIAM for the C-suite and its impact on customer retention. The following excerpts from their conversation look at valuable insights on CIAM, its significance for the C-suite, and the emerging trends in the industry. Here's what Geethika said.