8 Principles for Selling the Value of Professional Testing | Ingo Philipp | #softwaretesting
In this compelling video, Ingo Philipp offers invaluable insights on a critical aspect of selling the value of professional software testing. Ingo addresses the common misconceptions and challenges surrounding testing, which is often seen as a cost burden or bottleneck. With a focus on shifting management's perspective, Ingo provides practical strategies for advocating the importance of testing. He delves into the art of designing and executing a balanced tactical and strategic approach to efficiently and effectively communicate the value of testing.