Think accessibility doesn’t impact loyalty?

@AmyJuneHineline says it’s just the opposite—when disabled users find accessible websites, they keep coming back. But if they find barriers, they leave for good.

Here's why accessibility drives customer loyalty:

1. Consistency Matters: Disabled users value websites that don’t change functionality every time they visit.
2. Remove Frustration: Accessible features like “skip to main content” links keep users engaged and coming back.
3. Broaden Your Audience: Once accessibility is in place, you’ll reach users who previously couldn’t access your content.

Learn how making your digital products accessible can build lasting customer relationships on the latest episode of Test Case Scenario.