Setting Up an AI-First Sales and Marketing Operating Model

Snowflake Inc.

Nov 5, 2026

What does it take to build an AI-first Marketing and Sales organization? Join Denise Persson, Snowflake’s Chief Marketing Officer, and Jon Beaulier, Snowflake’s Chief Revenue Officer, to explore how teams, shared business data, and clear responsibilities come together to put AI to work. Watch them use Snowflake CoWork to answer business questions, and hear what Snowflake’s own teams have learned about adoption and measuring results. Rob Giglio, Canva’s Chief Customer Officer, joins the conversation to share his perspective on leading teams, connecting Marketing and Sales, and the opportunities ahead with AI. Leave with practical recommendations for shaping your own AI-first operating model.

CHAPTERS

00:00 – Introduction: Day Two of Snowflake Expedition

00:43 – Keynote: The Autonomous Customer Intelligence Loop

04:08 – The Foundation: Account360 and Snowflake Horizon Context

07:58 – Live Demo: Unblocking Pipeline with Cowork and Cortex AI

15:41 – Strategic Framework: Five Pillars of an AI-First Go-to-Market Org

21:24 – Industry Spotlight: Canva’s Enterprise AI Journey

26:14 – Closing Remarks: Leading with Curiosity and Measurable Value

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