Augmented analytics is when you take what was traditionally a very manual workflow and automate it. This gives you the ability to analyze data far more rapidly using machines and to package up changes for humans to interpret. Essentially you’re augmenting a human experience, so rather than spending all your time looking for a needle in the haystack, the machine finds the needle and gives it to you. By bringing the human and the machine together you can create something very special and deliver that to an end user.