Why B2B Software Is Being Judged by B2C Standards

The bar for B2B software is being set by B2C experiences.

In this clip, Kim Faura, former Managing Director at Gumtree, joins ThoughtSpot's Jane Smith and Mark Hill-Smith to talk about what this expectation shift means for product teams, and what it takes to close the gap between what B2B tools deliver today and what users now expect.

Watch the full webinar: https://bit.ly/4z3y2bb