"That Would Have Taken Weeks" - What Self-Serve Marketing Analytics Actually Looks Like

How long does it take your marketing team to answer a follow-up question that comes up in a meeting?

For most teams, the loop is familiar: take the question back to the analyst, wait for an answer, ask the follow-up, wait again. By the time the answer arrives, the meeting is a memory.

In this clip from the Thought Tank: Marketing in the Age of Agents, ThoughtSpot CMO Micheline Nijmeh and SVP Marketing EMEA Katie Marcham show what the alternative looks like.