Ever find yourself in your closet searching for an article of clothing or trying to squeeze one more hangers on the rack? I took the better part of the afternoon on Saturday to clean out my closet. It made me realize a few key things. I am a pack rat and this clean up exercise took way longer than I thought. I anticipated the exercise taking 30-45 minutes tops. How hard could it be? What I discovered 3 hours later is I keep too many unnecessary items.

A few years ago, Qlik ran a campaign called the Whole Story. The related video is still posted (fun fact: It was filmed in Qlik’s office near San Francisco). Our message was that you don’t know the whole story in your data if you a.) aren’t able to look at all the data while b.) understanding all the relationships between data.