Established in Florida in 1994, today, in 2018, the company has more than 1,135 outlets, in 44 US states, Puerto Rico and Canada.

Ivanhoé Cambridge develops and invests in high-quality real estate properties, projects and companies that are shaping the urban fabric in dynamic cities around the world.

Recently, they’ve made a name for themselves offering experiences, like events and travel, at heavily discounted rates. To delve into why they’ve been such a success, we have to look at one of the cornerstones of their company – their approach to data.