As your data operations evolve, they become messier. Diverse data sources and data models at their sources, multiple movements of data throughout your platform, and cobbled-up infrastructure, which has grown in complexity through every deployment have made it hard to identify, trace, classify, and understand your data assets. This can be as simple as an analyst spending hours trying to figure out where a data attribute in a table came from and whether it is trustworthy.

Working with raw or unprocessed data often leads to poor decision-making. This explains why data scientists, engineers, and other analytic professionals spend over 80% of their time finding, cleaning, and organizing data. Accordingly, the ETL process - the foundation of all data pipelines - devotes an entire section to T, transformations: the act of cleaning, molding, and reshaping data into a valuable format.

Founded in 1991, CNC (Czech News Center) is one of the largest media companies in the Czech Republic. They offer dozens of print and online publications to the Czech market, including Blesk, Aha!, and E15. A commitment to journalistic integrity has enabled their growth, now reaching millions of readers. They are currently undergoing a vast digitalization process with the aim to become the fastest-growing and largest media house in the Czech Republic.

Running an eCommerce store is very much like flying a plane - you can reach unprecedented heights, but you won't be able to do it blindfolded. You have to see where you are going to touch the skies. E-commerce analytics gives you the guidance to make the right choice and scale your online store to new heights. In this article, we will take a deep dive into Shopify Analytics Shopify offers analytics as an out-of-the-box default service to all Shopify store owners and admins.