An application is focused on the perspective of the end-user. We develop, observe and re-iterate as the end-user wants because they are the ones who keep our product, the application, alive in the market. But if I think and act like an end-user, I am sure that the first thing that creates an impression of the product is how the product looks, how I accept it and how it feels to interact. This is called a user interface and arguably, is the first impression of your product.

We don’t even need a moment to gather which operating system is the most used one. Android development is a booming business because of the number of users it has. It is open source and its development can be ported across devices with relative ease. Plus, it has good backwards compatibility across versions. And, precisely due to this diversity, the need for testing on many devices is paramount.

A mobile application is more than just an application for businesses today. Some businesses, such as Uber that rely heavily on their mobile application for business, earned over 1 billion USD in the fourth quarter of 2020. On the other hand, some companies like Facebook, are seeing their mobile app usage grow as much as 67% year on year. With a widening gap between mobile browsers and mobile applications, users are spending 90% of their overall mobile internet time on mobile applications.

Needless to say, there has been significant growth in the usage of web-sites to gain information in the past few years. Consequently, there has also been an increase in the range of channels or media through which these websites are accessed. When we speak about the medium, we talk about the variety of devices (desktop and handheld), the different types of browsers that the users use to access these websites, etc.