Let me start by introducing myself properly: I’m Renat Zubairov, CEO and Co-Founder of a Germany-based company elastic.io, part-time techie, part-time sales, full-time father of three. And I will be hosting a topic at the SaaStr Annual Braindates 2020. While working at our previous companies, Igor, Rico (the other elastic.io co-founders) and I realized how much of a challenge the traditional software business model posed for enterprises.