Survival of the stickiest: SaaS customer retention strategies for unprecedented times
IDC forecast that 2019 would be the year when enterprise IT spending by departmental managers overtook spending by the IT department itself. Cloud-based on-demand services have become the norm by lowering barriers to technology purchases and enabling cost centre managers to quickly and easily deploy the software of their choice. Flexible subscription contracts gave access to an almost unlimited bank of resource to accommodate seasonal and periodic spikes in demand.