When we talk about e-commerce, we are focusing on providing valuable information through the content, services, and experiences. While B2C has better performance when using a PIM system, B2B needs it most as it gives the business the option to specify the precise workflow and all crucial product information for an effective B2B marketing plan.

Every system has different functions, some of them can be integrated to bring bigger solutions to businesses, specially for those that manage a big amount of data. In case of eCommerce businesses, information has to be integrated within many systems, such as ERP, so it will be accessible with in the company’s logistic processes.