Have you ever wondered why your bounce rate is always over 70% and can never quite figure out why? Your content reads great, you’ve got top-notch videos of your products, and you’ve even got a testimonial from Microsoft saying how good your company is! Well, all of these things seem to have little impact on visitors to your website if you have a) constant pop-ups or b) slow page loading speed (and if you have both, I’d disable Google Analytics now…).

As we are all well aware, this month Google will be updating its algorithm with the aim of improving the user experience. With these changes, however, it’s reported that many of the top-ranking websites will be affected, meaning they need to take action now to ensure all of the hard SEO work they’ve done is not lost.