Perusing the media to know what people are saying about a company is common practice for many businesses. But it’s not easy to keep up with every outlet around, especially when social media is in the mix. The media monitoring market is booming as companies need to be in the know when it comes to their social media mentions. If a disgruntled customer complains about a business online, it’s in the business’s best interest to respond and do some damage control before things escalate.