Today’s consumers demand digital customer experiences that are responsive, secure, scalable, and “always-on”. The pivot to digital means that activities like ordering food, booking a taxi, or even retail purchases now revolve around quickly meeting the expectations of digital audiences.

Transforming customer experience is at the heart of digital transformation. Digital technologies are changing the game when it comes to customer interactions, with new rules and possibilities that were unimaginable only a few years ago. Customer identity and access management (CIAM) is a new field of identity and access management (IAM) that is fundamentally a component of digital customer experience.

The main objective of Customer IAM (CIAM) is to drive revenue growth by leveraging identity data to acquire and retain customers. It will build an identity-centric ecosystem to nurture an anonymous website visitor into a well-known loyal customer. We have come across multiple phases in the past, and today at the age of the customer, identity has become the glue for all contextual marketing. In doing that, in our journey towards CIAM, we face multiple challenges.

Startups can be somewhat small to large scale businesses and they can vary between different fields of interest. With entrepreneurship becoming one of the hot trends of the decade, a lot of startups have shown up on the records. Many innovative ideas are converted into businesses. Some of these startups excel in large businesses whereas many meet the end of their line in a very short span of time. But this doesn’t keep entrepreneurs from capturing business opportunities.

Choreo Connect is a cloud-native, open-source, and developer-centric API gateway. It provides first-class support for Kubernetes while facilitating an array of API management quality of services (QoS), such as message security, rate-limiting, observability, and message mediation. As a microgateway, it provides additional flexibility, scalability, and resilience to meet today's cloud native demands.

More often than not, securing access to your Single-Page Application (SPA) inevitably becomes an integral part of development. Asgardeo simplifies this by providing an Identity and Access Management (IAM) solution coupled with a suite of SDKs to easily integrate Asgardeo with various applications. In this article, we will explore how to use Asgardeo Auth SPA SDK to secure your SPA. If using React or Angular, Asgardeo’s React or Angular SDK can be used, further simplifying development.