An important question to pose to the modern organisation is how mature is their Customer Identity and Access Management (CIAM) programme, and how do they plan to evolve it? Recently, we have seen a real desire from organisations to move beyond delivering the traditional CIAM requirements focused only on security to delivering a richer, more personalised experience for customers, across multiple touch points. In fact, 67% of the 200 UK and Ireland respondents who took part in a WSO2 and Vanson Bourne research study last year said they are utilising a CIAM platform. With this context in mind, it is a promising sign, therefore, that we have seen many existing and prospective CIAM customers seeing a fairly rapid evolution in maturity over the last year at WSO2.