In my last two blogs (Get to Know Your Retail Customer: Accelerating Customer Insight and Relevance, and Improving your Customer-Centric Merchandising with Location-based in-Store Merchandising) we looked at the benefits to retail in building personalized interactions by accessing both structured and unstructured data from website clicks, email and SMS opens, in-store point sale systems and past purchased behaviors.
2021 is the year of the Data Cloud. Powered by the Snowflake platform, the Data Cloud will be the place where organizations across industries can converge to mobilize their data. Snowflake estimates that there are still hundreds of millions of data sets isolated in cloud data storage and on-premises data centers globally. The Data Cloud eliminates these silos, allowing you to seamlessly unify, analyze, and share your data to reach deeper insights and even open new revenue streams.
Once, dashboards and reports were limited to being embedded into our apps as standalone modules - essentially, as separately accessed product features. This limitation sometimes meant analytics is forgotten by users, and more often than not, underutilized in its potential. Today, contextual analytics makes it possible to embed analytics directly into the core workflow of your software.
It’s no secret that businesses are undergoing a dramatic digital acceleration during the pandemic. A recent Gartner CFO Survey characterizes this acceleration as “from the pace of a multi-year marathon to a 12-month sprint,” while a McKinsey survey estimates that organizations have shortened the digitization of their customer and supply-chain interactions by three to four years. Lagging behind in turning data into answers is no longer an option.
2020 was quite a year of innovation for Qlik analytics. We delivered key new augmented analytics capabilities with big updates to Insight Advisor, we integrated intelligent alerts fully into Qlik Sense in less than a year, we continued to expand our visualization capabilities to make it easier to showcase your data in exciting and compelling ways, and we made it even easier to execute analytics in the cloud.
2020 was quite a year of innovation for Qlik analytics. We delivered key new augmented analytics capabilities with big updates to Insight Advisor, we integrated intelligent alerts fully into Qlik Sense in less than a year, we continued to expand our visualization capabilities to make it easier to showcase your data in exciting and compelling ways, and we made it even easier to execute analytics in the cloud.
Despite the challenges COVID-19 brought to the world this year, Qlik continued to innovate – integrating new capabilities directly to our core offerings in the areas of alerting, augmented analytics and conversational analytics. We also continued to enhance our solutions in the direction of making data less passive and more active, and made key acquisitions like Knarr Analytics and Blendr.io, continuing our journey of delivering a true end-to-end solution that enables Active Intelligence.
