In recent years, APIs have encouraged the emergence of new services by facilitating collaboration between applications and databases of one or more companies. Beyond catalyzing innovation, APIs have also revolutionized the customer-company relationship, allowing it to provide an accurate and detailed picture of the consumer at a time when a quality customer experience now counts as much as the price or capabilities of the product.

Qlik is at the forefront of bringing augmented intelligence even further into analytics, helping business users scale their ability to explore and surface key insights from all their data. As we expand the role and use of analytics through our customer organizations, we know that making it easier for users to interact with data is essential to both increased adoption and higher data value.

There is so much talk about the potential of Artificial Intelligence (AI) and Machine Learning (ML), especially in the Business Intelligence (BI) and Analytics arena. The most powerful examples revolve around the ability of machines to spot patterns and trends within huge volumes of data.

AB InBev, headquartered in Belgium, is one of the largest fast-moving consumer goods (FMCG) companies in the world with a diverse portfolio of well over 500 beer brands, including Budweiser, Corona, Stella Artois, Beck’s, Hoegaarden and Leffe.

While the transformation to a data-driven culture needs to come from the top of the organization, data skills must permeate through all areas of the business. Rather than being the responsibility of one person or department, assuring data availability and integrity must be a team sport in modern data-centric businesses. Everyone must be involved and made accountable throughout the process.