APIs have come a long way from the arcane geek-speak of software interfaces popularized by Win32 APIs (still among the most commonly searched API phrases). Today, APIs represent interfaces between businesses and large swaths of internal enterprise services and business units. APIs not only connect software to software but also help to create entire commercial ecosystems, and so have become integral parts of how enterprises conduct business.

Good API design separates APIs that merely expose assets from those that help developers get things done. As I’ve written before, and as we’ll explore in this article, good design includes the style in which web API URLs are constructed.

Less blogging? More video? These 25 marketers share how their content marketing mix has changed to determine the type of content you should be investing in.

In recent years, APIs have encouraged the emergence of new services by facilitating collaboration between applications and databases of one or more companies. Beyond catalyzing innovation, APIs have also revolutionized the customer-company relationship, allowing it to provide an accurate and detailed picture of the consumer at a time when a quality customer experience now counts as much as the price or capabilities of the product.

API Fortress is a continuous testing platform for APIs. We’ve been a friend to Kong since the beginning. In this guest blog post, we explain how our company uses Kong to facilitate the process of virtualizing APIs.

Qlik is at the forefront of bringing augmented intelligence even further into analytics, helping business users scale their ability to explore and surface key insights from all their data. As we expand the role and use of analytics through our customer organizations, we know that making it easier for users to interact with data is essential to both increased adoption and higher data value.

There is so much talk about the potential of Artificial Intelligence (AI) and Machine Learning (ML), especially in the Business Intelligence (BI) and Analytics arena. The most powerful examples revolve around the ability of machines to spot patterns and trends within huge volumes of data.

Content promotion via social media is still highly effective for many marketers, but the best social channels for sharing content might not be those you expect.

While the transformation to a data-driven culture needs to come from the top of the organization, data skills must permeate through all areas of the business. Rather than being the responsibility of one person or department, assuring data availability and integrity must be a team sport in modern data-centric businesses. Everyone must be involved and made accountable throughout the process.

With the release of Yellowfin 8, we launched our new Stories feature. It was supposed to solve a cutting and pasting issue, but we discovered it solved a problem far bigger than we knew existed.