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Build limitless workloads on BigQuery: New features beyond SQL

Our mission at Google Cloud is to help our customers fuel data driven transformations. As a step towards this, BigQuery is removing its limit as a SQL-only interface and providing new developer extensions for workloads that require programming beyond SQL. These flexible programming extensions are all offered without the limitations of running virtual servers.

Unlocking the value of unstructured data at scale using BigQuery ML and object tables

Most commonly, data teams have worked with structured data. Unstructured data, which includes images, documents, and videos, will account for up to 80 percent of data by 2025. However, organizations currently use only a small percentage of this data to derive useful insights. One of main ways to extract value from unstructured data is by applying ML to the data.