What Are the Benefits of Using Big Data in B2B Ecommerce?
Here are five things to know about the benefits of using big data in B2B e-commerce: The world produces 2.5 quintillion bytes of big data every single day. However, this data is meaningless without insight and context. B2B e-commerce companies like yours need to identify trends and patterns from this information; otherwise, data is little more than numbers on a spreadsheet.