Not every developer wants to write in SQL, nor does SQL naturally handle every data programmability problem. This leads users to pull their data into other systems, which adds cost, time, and complexity while hurting security and governance. Snowflake is continuously making the platform more developer-friendly and extensible so more can be done with less. In this session, we discuss the present and future of Snowflake's extensibility, including Java UDFs and Snowpark. We'll also demo many exciting features in our roadmap and explore the scenarios they unlock.

In this extended demo, Sahaj Saini shows you how Snowflake can replicate data and account metadata (like users, roles, compute resources, resource monitors, etc...) and failover these over across cloud providers on demand. For the fictional company, Style Me Up, he'll demonstrate how to set up replication with failover groups and trigger a failover and redirect client applications.

In today's video, Vinay Srihari walks you through the three simple steps in Snowflake for disaster recovery, and how to ensure your organization is ready in the event of a disruption to failover across cloud providers or regions.

Funnel is a Snowflake partner that collects data from more than 500 marketing apps and platforms, helps you define metrics and aggregations, and normalize the values between providers. Let’s say you are a retailer and you place ads with Google, Bing, Twitter, Facebook, Quora, etc. This means you have an account for each of these ad networks, making it challenging to track all your data, in different places. With Funnel and Snowflake, you can bring and track all that data in one place.

Organizations are faced with the difficult task of designing architectures to make the most of their data, often resulting in complex systems that are difficult to maintain and scale. Snowflake’s platform supports a variety of data types and workloads at scale, so organizations can easily implement their architectural design pattern of choice, including data lakes, data warehouses, and more. In this session, hear from product managers Saurin Shah and James Malone on Snowflake’s vision for data storage to simplify data architectures, including demos of recent innovations.

We hope you enjoy this behind-the-scenes look at Snowpark for Python. Our Snowflake and Anaconda experts will cover topics like product design and considerations, as well as share some lessons learned during the private preview.

In today's video, Frank Slootman shares, no strategy is better than its execution. Organizations can go very, very far with world-class execution. However, they will go nowhere without it, no matter how brilliant the strategy is. Execution needs to come first. Then when leaders become strong executors, strategic questions start to crystallize quickly. This leads to individuals becoming better strategists as they become exceptional executors.

In today's episode, Daniel Myers from Snowflake interviews Paul Sinai, CEO and Founder of ForePaas; a fully automated AI orchestration platform delivered as a service and built on Snowflake. Powered by Snowflake is a series where we interview technology leaders who are building businesses and applications on top of Snowflake.

See how a database named Phileas Fogg can journey around the world in 80 seconds on Snowflake in this animated short. With Snowflake, PHILEAS_FOGG can failover in the event of disruption to enable continuous business operations and be joined with local data sets for global data collaboration across clouds.