Supergrain’s mission, says company CEO and Co-founder George Xing, is to “create the fastest, easiest, most frictionless customer engagement product experience for our customers.” In this episode of “Powered by Snowflake,” he explains to host Daniel Myers how Supergrain is meeting that goal. The key, he says, is that the Supergrain software runs directly on a customer’s Snowflake instance, giving them the ability to use any and all of their Snowflake data to create messaging campaigns.

Tal Shaked has a long history with machine learning and AI, and he's brought all that experience and energy to Snowflake. Felipe Hoffa talks to Tal about why he's excited about building on Snowflake, making ML accessible to everyone, and enabling customers to use ML/AI to help grow their businesses. Want the inside track on Snowflake's approach to ML and the newest tech announcements? Tune in to Snowflake's YouTube, LinkedIn, or Twitter channels June 14-16 for exclusive livestreams direct from Snowflake Summit in Las Vegas.

In this episode of “Powered by Snowflake,” Daniel Myers chats with Uri May, Co-founder and CEO of Hunters, a three-year old company that is bringing new levels of data integration to the world of network security operations. “Our differentiator,” May explains, “is that we want to seamlessly integrate as much data as possible. And that is something Snowflake facilitates very well because of its ability to scale, its performance, and even its business model of paying for storage and compute with different credits. We believe that more data means better efficacy, more accuracy, and faster detection times.”

Increased regulatory scrutiny around data security has created a challenge for media companies, which need to protect consumer privacy while also finding ways to use the consumer data they’ve collected to enhance their advertising and marketing efforts and deliver a superior consumer experience. It can be a delicate balancing act. But those companies who have adopted the Snowflake Media Data Cloud report that it is a balancing act they can manage efficiently.

Protect your enterprise with unified data, near-unlimited visibility, and powerful analytics.

In order to satisfy client expectations, advertising and media agencies must aggregate, centralize, and mobilize data to augment customer insights, enhance campaigns, and measure attribution. Doing that well is no easy task. For WPP, the world’s largest advertising and media consulting company, that task is made more complicated by the vast amounts of data it owns that is spread over its large network of operating companies (Op-Cos).

In this episode of “Powered by Snowflake,” Daniel Myers chats with Craig Pohan, Chief Technical Officer at Message Gears, about his company’s customer marketing platform. The platform connects directly to a customer’s own Snowflake data cloud, allowing them to take full advantage of their data to create audience segments and deliver cross-channel marketing messages without having to upload sensitive customer data to a third-party messaging application.

In this episode of the Data Cloud Podcast, Mihir Shah, Head of Data Architecture and Engineering at Fidelity Investments, shares insights into executing a successful data strategy across all your business units, Fidelity Investments' move to the cloud, data liquidity and much more.

Historically, the search functionality on company websites have left much to be desired, forcing users to turn to sites like Google or Bing to find answers to their questions. But the Yext Answers Platform has changed the game. In this episode of “Powered by Snowflake,” Michael Peralta, Product Lead of Analytics at Yext explains how the Yext platform makes it possible for companies to deliver a cutting-edge search experience right on their own websites. The AI-powered platform uses natural language processing that understands the context of a search query, enabling the search engine to deliver meaningful results to people, not just links.

Ireland's largest commercial television broadcaster, Virgin Media Ireland collects vast volumes of customer data across a quad-play service: mobile, broadband, home phone, and TV. In this video, the company's Insight and Analytics Director, Martin Graham, describes how Virgin Media Ireland analyzes data and uses it to evolve the company’s services and continually improve the customer experience.