Data is growing exponentially. In 2020 alone 64 Zettabytes of data was created! At the same time, many IT organizations are struggling with flat IT budgets—driving the need for flexible data storage consumption. As businesses grow, their ability to consume capacity in a flexible manner becomes even more critical. Tom Christensen, Hitachi Vantara Global Technology Advisor, discusses on-prem, public cloud and private cloud options and the advantages of private cloud, consumption based services.