All marketers have to deal with essentially the same problem when managing their online campaigns and looking for the right attribution model: the data they need for evaluation is scattered across various systems, and collecting and collating it takes too much time. If they decide to use solutions intended to help them to handle this problem, they often find such solutions are not, in themselves, enough.

When I speak to people who are thinking about implementing BI, they are often overwhelmed by all the things they could measure. Many start by wanting to measure everything, which doesn’t necessarily help them. That’s because there’s an inherent cost in measuring things – everything you report and track creates an ongoing burden that your organization has to maintain. That’s why it’s important to be selective about what you measure from the get-go.

In our last blog, we talked about developing data processing jobs using Apache Beam. This time we are going to talk about one of the most demanded things in modern Big Data world nowadays – processing of Streaming data. The principal difference between Batch and Streaming is the type of input data source. When your data set is limited (even if it’s huge in terms of size) and it is not being updated along the time of processing, then you would likely use a batching pipeline.

Predict and measure the ROI of your next website redesign by following this 11-step playbook, compiled from dozens of experts.

Makeover Monday is a global initiative started by Tableau to encourage people to build visualizations. It involves releasing a new dataset each week and letting people reimagine the way it is visualized. It’s a really interesting experience and anyone can participate.

Log management solutions play a crucial role in an enterprise's layered security framework— without them, firms have little visibility into the actions and events occurring inside their infrastructures that could either lead to data breaches or signify a security compromise in progress. Splunk is the “Google for log files” heavyset enterprise tool that was the first log analysis software and has been the market leader ever since.

If you could have analytics everywhere, there would be an abundance of insights, which could lead to a boom in decision making on nearly every level, regardless of the situation or user. This is the notion behind the importance of embedded analytics.

So far, our journey on using Apache Spark with Talend has been a fun and exciting one. The first three posts on my series provided an overview of how Talend works with Apache Spark, some similarities between Talend and Spark Submit, the configuration options available for Spark jobs in Talend and how to tune Spark jobs for performance. If you haven’t already read them you should do so before getting started here.

The third edition of Yellowfin Bytes brings you an exciting inclusion made to the Data Transformation module. Users have been exploring Yellowfin’s very own lite version of an ETL tool in the form of this module, ever since its introduction in Yellowfin 7.4 last year. We have since been enhancing this functionality by adding new steps, calculations, configurations, and more.

Databox polled dozens of marketers and salespeople to find out which one does a better job at generating leads, qualifying prospects, and ultimately closing sales.