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Integration

Webhooks vs API: Which is Better To Sync Data Between Apps

Webhooks vs API, oh well. When there is a talk about what method to use in order to seamlessly sync datasets between applications, platforms and databases (in other words, to perform application integration), APIs are often named as today’s best-practices method for handling this.

How to Integrate Salesforce With the Most Popular Marketing Platforms

With over 150,000 customers, Salesforce remains the world's No.1 customer relationship management (CRM) platform. No other CRM comes close. However, there are some things Salesforce can't do. If you want to align customer data with your marketing objectives, you might integrate Salesforce with a platform like HubSpot, Marketo, or Zoho. Unfortunately, that's easier said than done. Below, learn the challenges of syncing Salesforce data with marketing platforms and how ETL provides a solution.

What Is Application Integration?

Do you have content gaps? If so, you need application integration to ensure you get all the information and details you need to avoid gaps and blind spots in your company's business and data management approach. If you've yet to consider application integration, now is the time to learn why and how to get this essential feature that helps propel daily processes and decisions that can propel businesses to greater success even in a competitive market.

Salesforce Integration: What You Need to Know

Salesforce has become synonymous with customer relationship management (CRM) by this point. It's the planet's most-used, most talked-about, and most lucrative CRM platform, generating an eye-watering $21.25 billion in the 2021 fiscal year alone. That's higher than the GDP of some countries. With a massive 19.8 percent share of the CRM market, Salesforce is the go-to platform for many data-driven organizations that want to track and engage customers. But Salesforce doesn't do everything.