According to a McKinsey report, companies making intensive use of customer analytics are 2.6 times more likely to have a significantly higher ROI than their competitors. Intensive users of customer analytics are 23 times more likely to outperform their competitors in terms of new customer acquisition than non-intensive users, and 9 times more likely to surpass them in customer loyalty.

Cross-cloud analytics are critical to breaking down data silos. Moving data with usability, security, low-latency, and audibility makes it a reality.

When you’re racing around a circuit at over 200mph, there isn’t much room for error. There's a team of thousands backing you, millions of dollars on the line and a grid of other teams vying for the podium. In motorsport, every millisecond counts – and that’s where data can make the difference. This is what I spoke to Joe DosSantos about in the latest episode of Data Brilliant.