Growing any business is difficult, but scaling a software as a service (SaaS) company is on a whole other level. Most SaaS companies struggle to achieve predictable revenue growth, while even public SaaS companies struggle to achieve profitability. To make a SaaS company successful, you can’t just change your software delivery model to the web and expect it all to work. You have to make thoughtful, data-driven decisions when it comes to your marketing, sales, and customer success operations.
Apache Kafka® has become the de-facto standard for streaming data, helping companies deliver exceptional customer experiences, automate operations, and become software. As companies increase their use of real-time data, we have seen the proliferation of Kafka clusters within many enterprises. Often, siloed application and infrastructure teams set up and manage new clusters to solve new use cases as they arise.