Businesses large and small depend on access to information in order to make smarter, data-driven decisions. And much of that data is personal, sensitive, or confidential. So how can you balance this demand for big data with the need to protect the individuals whom this data describes? When it comes to personally identifiable information (PII), there are multiple very good reasons why you should keep it securely under lock and key.

What do Xplenty, Snowflake software, and dbt (data build tool) have in common? When used together, they merge the best of ETL (extract, transform, load) and ELT (extract, load, transform) into a powerful, flexible and cost-effective ETLT (extract, transform, load, transform) strategy. In this guide, we’ll show you how to create an ETLT strategy with Xplenty, Snowflake software, and dbt. But first, we’ll explain why you'd want to use this strategy to build an ETLT data transformation stack.

“Talend is amazing because it’s open, flexible, and visual. The robustness and reliability of Talend have made it an integral part of our solution set. It’s easy to learn and fast to ramp up.” – Jason Vogel, IT Manager, AutoZone AutoZone is America’s #1 vehicle solutions provider. It was founded in 1979 and has since expanded to more than 6,400 stores across three countries, with over 96,000 employees.

Cloudera is trusted by regulated industries and Government organisations around the world to store and analyze petabytes of highly sensitive or confidential information about people, healthcare data, financial data or just proprietary information sensitive to the customer itself.

Companies today are faced with an analytics conundrum. On one hand, there’s a higher demand than ever for actionable business insights, but on the other there’s limited resources to deliver BI content to on-technical business end-users. To fill this gap, the industry is increasingly turning to the next generation of self-service analytics tools. These tools reduce time to insight, speed up insight to action, and also allow BI teams to focus on more strategic analytics work.

Many of you rely on Dataflow to build and operate mission critical streaming analytics pipelines. A key goal for us, the Dataflow team, is to make the technology work for users rather than the other way around. Autotuning, as a fundamental value proposition Dataflow offers, is a key part of making that goal a reality - it helps you focus on your use cases by eliminating the cost and burden of having to constantly tune and re-tune your applications as circumstances change.

Businesses of all sizes and entire industries rely on analyzing personal data to beat their competitors and better serve their customers. For example, information from your CRM (customer relationship management) software can help you understand how to convert more leads in a particular area or from a specific demographic.

When you secure a new data engineering position, it’s important to get off on the right foot. You need to respond to new data sources, data types, data sets, and applications efficiently. In the era of Big Data, this can be more than challenging. During this early stage of your job transition, you need to impress, and you can do this by re-thinking your data engineering strategy.