With businesses becoming more data-led, there's now an expectation that you will use numbers when talking about strategy and the state of your business. You can’t do that by just looking at a dashboard because they don’t provide any context to the data. You may see that revenue has gone up but it doesn’t tell you what’s happening in the business or how different parts are performing.
There's a strong perception that numbers will simply drive action but they don't. Look at most dashboards and they’re designed to tell you about your data but they don’t prompt you to do anything with it. That’s the missing piece in dashboard design.
The last 12 months have been tremendous for Yellowfin. We’ve introduced Signals, Stories, a new dashboard build, mobile app and many new improvements to the platform. There is no one else in the market that brings together all of these types of products and it means we’re diverging from our competitors. Our competitors think far more about the analytical experience, while we care about the data consumer and build products for them.
Seek, who is one of our customers, came to us with a laundry list of functionality that their developers wanted. Like many enterprises, they have their own developers who are asked to deliver a design for their UX team and they need and environment where they can do that. They didn’t want us to worry about the UI, they just wanted the ability to code what they wanted directly into the Yellowfin dashboard environment, so we created Yellowfin 9 Code Mode which is our developer platform.
Do more with your dashboards. If, like me, you are someone who uses data to make decisions (what we call a business user), I suspect your experience with analytics and in particular dashboards is mixed verging on the ‘not that great’.
The next Yellowfin release is absolutely huge. We’ve focused on the experience of data consumers within organizations with three new features - code mode for dashboards, Present and our new mobile app.
