Get to Know Your Retail Customer: Accelerating Customer Insight and Relevance
There are lessons to be learned from the brick and mortar or pure-play digital retailers that have been successful in the Covid-19 chaos. As the pandemic’s stress test of e-commerce, in-store insights, supply chain visibility, and fulfillment capabilities have revealed shortcomings, and long-lasting consumer experiences— it has also allowed many companies to pivot to very successful strategies built on enterprise data and the digitization efforts that accompany it.