When you’re racing around a circuit at over 200mph, there isn’t much room for error. There's a team of thousands backing you, millions of dollars on the line and a grid of other teams vying for the podium. In motorsport, every millisecond counts – and that’s where data can make the difference. This is what I spoke to Joe DosSantos about in the latest episode of Data Brilliant.

Business processes such as order-to-cash are critical to organizations, particularly for the retail and manufacturing enterprise. And SAP contains valuable data related to the process such as sales orders, distribution, and financial data.

According to the Chief Economists Outlook published by the World Economic Forum in September 2022, 7 out of 10 economists now consider a global recession at least somewhat likely. The sales organization has a front seat view to the impacts of recession as sales personnel hear their customers cite budget cuts, postpone purchases, and possibly look for less expensive alternatives.