Many times, a business treats an engaged customer like a random prospect. Marketing systems may not correctly target with relevance, finance systems may apply discount rules across the board, or customer support systems may treat every client with the same indifference.
What an incredible week in Las Vegas for this year’s annual AWS re:Invent conference. The last time we were in-person for re:Invent pre-Covid, the show had grown to over 60,000 attendees. This year the energy and sheer volume of activity felt like we were right back there. The difference from 2019 in where the industry is, however, was readily on display throughout the week.
When you’re racing around a circuit at over 200mph, there isn’t much room for error. There's a team of thousands backing you, millions of dollars on the line and a grid of other teams vying for the podium. In motorsport, every millisecond counts – and that’s where data can make the difference. This is what I spoke to Joe DosSantos about in the latest episode of Data Brilliant.
