How Do You Accurately Measure the ROI of Content Marketing? 27 Experts Weigh-In
From varying attribution models to offsetting overall costs, these 27 marketers share how to determine whether a content marketing strategy is paying off.
From varying attribution models to offsetting overall costs, these 27 marketers share how to determine whether a content marketing strategy is paying off.
Less blogging? More video? These 25 marketers share how their content marketing mix has changed to determine the type of content you should be investing in.
Content promotion via social media is still highly effective for many marketers, but the best social channels for sharing content might not be those you expect.
From personalizing your initial prompt to asking the right questions, here are some proven ways for improving the response rate from your live chat efforts.
A 5-step, systematic approach to engaging and influencing your audience.
Chris Kappen joins the Agency Spotlight to share how Epicosity’s client reporting process has evolved since implementing Databox.
Ryan Shelley, founder of SMA Marketing, shares how providing real-time access to performance data has transformed the agency/client relationship.
60% of agencies say that organic drives the most traffic for clients right now. How will that change over the next 12 months? We asked them to share.